Information about data protection on is operated by the corporate communications department of Burda GmbH.

In the following we would like to provide a brief explanation of where we stand in terms of data protection, how we protect your data and what this means for you when you use our personalized services. Our fundamental belief is that protecting your privacy is of the highest importance. Therefore we follow the legal provisions regarding data protection as a matter of course. In addition, it is important to us that you always know when we are storing which data, and how we are using it.

What is personal data?

Personal data is all information regarding the personal and factual characteristics of an identified or identifiable person. This includes information and details such as your name, your home address or other mailing address and your telephone number. It also includes your email address if the address is similar enough to your name that it can be used to identify you. Information that cannot be used to determine your identity is not considered personal information. Such information might be, for example, your clothing size, gender or age, education or income.

When and where is your personal data collected and stored?

Your personal data is collected and stored if, for instance, you take advantage of one of our personalized or interactive services or register for such services, for example by subscribing to a newsletter or participating in a competition. In this case you will be asked to provide the personal data needed for the respective service and in order to personalize it.

All of your personal information is stored by Burda GmbH’s corporate communications department on a specially protected server, and is only used for the purposes that you have specified.

What about IP addresses, etc.?

When you access this website, possible identifying data (IP address) and other information (date, time, pages viewed) is stored on our server for data security purposes. The data is not analyzed, except for statistical purposes; in this case it is used in anonymous or pseudonymous form (IP address shortened by several numbers or encrypted with a different series of numbers).


Cookies are small text files that can be stored on your hard drive when you visit a website. They allow you to set personal preferences on the website. The corporate communications department of Burda GmbH also uses cookies to save information – in anonymous or pseudonymous form – about the use of the website and the user’s general preferences, and to provide users with special offers and services on the website that might interest them, based on their preferences.

It is also possible to access our offerings without using cookies, but not all of the functions will be available. Most browsers are set to automatically accept cookies. However, you can deactivate cookies or set your browser to alert you whenever cookies are sent.

Using the Facebook “Like” button

Our website uses the “Like” button from the social network This special service is operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”). The button is identified by the Facebook logo and an additional “Like”.

When you open a page from our website that includes this button, your browser creates a direct link to the Facebook servers. The content of the plug-in is transmitted from Facebook directly to your browser, which integrates it into the web page.

When the page is opened, Facebook receives the information that someone has opened the corresponding page on our website. If you are simultaneously logged into Facebook, Facebook can assign the page visit to your Facebook account – even if you do not click on the button. When you click on the “Like” button, the corresponding information is transmitted directly to Facebook by your browser and stored there.

Information about the purpose and scope of data collection and the further processing and use of data by Facebook, as well as the privacy-protection settings, can be found in the Facebook data protection guidelines.

If you do not want Facebook to collect your personal data through our website, simply log out of Facebook before visiting our site.

The use of analytical tools (web tracking)

Like nearly every website operator, we use analytical tools in the form of tracking software to determine the frequency of use and the number of visitors to our website. We use Google Analytics®, a web analysis service from Google Inc., as well as Webtrekk®, a web analysis service from Webtrekk GmbH. These tracking software programs use “cookies,” which are stored on the user’s computer and allow a technical analysis of the website’s use (see the section titled “Cookies”). The information provided by the cookie regarding the use of this website is used to compile reports about activity on the website and to offer other services associated with use of the website. Your IP address is rendered unrecognizable, making it anonymous. Neither we nor the operators of the respective analytical tools can use this software to collect personal information that would allow the user to be identified. The websites of the companies named below can provide you with further details about the web tracking and data protection offered by these providers and their technology:

Google Ireland Limited:

If you want to prevent the corresponding anonymous user profile from being created as part of a web analysis, this can be done in the following ways: first, you can prevent the corresponding cookies from being installed by taking simple steps in your browser settings (see the section titled “Cookies”). Secondly, at any time you can directly refuse the abovementioned companies permission to use this information. To do so, please use the following links:
Analytical tool for Google Ireland Limited:
Note: On the web page, click on the button labeled “Download deactivation add-on for browsers”

Analytical tool for Webtrekk GmbH:

Burda GmbH’s corporate communications department uses the Webtrekk tool from Webtrekk GmbH. This analysis service uses cookies (see the section titled “Cookies”), text files that are stored on the user’s computer and allow a technical analysis of the website’s use. These cookies cannot be traced to specific individuals, do not contain any personal data and are automatically deleted after the end of the browser session. The data is not combined with any other data sources.
The information is used to compile reports about website activity on and to provide additional services associated with the use of the website and the internet.
The data is only shared with our statistics service provider, Webtrekk GmbH, Boxhagener Str. 76-78, 10245 Berlin. Webtrekk GmbH is certified by the Saarland TÜV [Technical Inspection Agency] for data protection in the area of web controlling.

The following data is collected for web tracking: requests (name of the requested file), browser type/version, browser language, operating system used, internal analysis of the browser window, screen resolution, JavaScript activation, Java on/off, cookies on/off, color depth, referring URL (the previous page visited), IP address (which is immediately deleted), time of access, clicks, value of any ordered goods, contents of any forms filled out.
This website uses Valiton’s web analysis service ‘vInsight-Tracker’ to collect statistical data concerning the use of our offering. All data collected is anonymous. To ensure recognition of computer systems, vInsight applies ‘cookies’. Please note, however, that IP addresses are stored and processed only in an abbreviated and thus anonymized form. Your identity remains protected at all times; by no means can recorded parameters be connected with an individual.

Information and right of objection

You can request information at any time and free of charge regarding any stored data relating to your person or to a pseudonym that was assigned to you. Furthermore, you have the right to object to the further use of your personal data in the future. To do so, you must provide valid evidence that this data relates to your account. The corporate communications department of Burda GmbH reserves the right to provide this information electronically.

In both cases, please contact:
Burda GmbH
Arabellastraße 23
81925 Munich

Fax: +49 (0)89/9250-2745

Right to make changes
The corporate communications department of Burda GmbH reserves the right to modify this data-protection declaration at any time in accordance with the legal provisions.

Munich, September 2010

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