In the digital age, the yearning for emotions is expressed through countless multimedia outlets. Moving images, print, online – but its strongest, most direct form is not found in the media, but in reality. Live. Great emotions are central to a sense of identity. In BAMBI, Europe’s most important media award, passion meets glamour, and millions of people turn their attention to a glamorous evening in which Germany bows down to its idols, major international stars and people who have achieved amazing things. The renowned film prize, which was first presented in 1948, has now become Europe’s most important media award. Since then, over 1,000 BAMBI trophies have been presented: over the decades, a film award has become a media event and a measure of success.